5 Quotes On How To Have More Effective Nonprofit Social Media

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For so many organizations, social media is a great tool to increase brand recognition, create opportunites and leads, and keep loyal customers and followers.  Here are 5 quotes from some of the best professionals in the field of nonprofit social media. 

 

 1. Be Social

“I wish that nonprofits would get that social media is social. So many nonprofits broadcast only. It’s like they are standing on the balcony, shouting their message onto the people below. A few nonprofits get down and walk into the crowd. They speak to people one on one and in small groups. They talk normally. They are social. Those are the nonprofits I actually connect with using social media.”

– Becky McCray, author Small Town Rule

 

2. Be Consistent 

“I would say consistency is so important. I often see non-profits only when they have an event or a campaign they want you to be involved with. I think they could increase awareness and response if they worked on building the relationship throughout the year.”

– Katherine Salt, Social Media Consultant at Marketing My

 

3. Use Visual Stories

“Using visual stories: That is taking pictures and posting them on sites like Instagram, Facebook, Google+, Pinterest, etc. and then writing the story behind it. They could also take videos where the story is and recite it as it plays. I have seen dog shelters do this. They take videos of dogs that came to them in very bad conditions and were then nursed back to health. It’s a complete story. Told visually.”

– Mitt Ray, Founder Social Marketing Writing

 

4. Create a Volunteer Social Media Corp

“Create a volunteer social media corp. For nonprofits to be really effective at social media, the first step is teaching your volunteers to amplify your messages. By ‘amplifying,’ I mean sharing with their own social profiles and connections, not speaking on behalf of the non-profit. To do this well, you’ll want to create some method of getting the word out to the volunteers when you have content that needs sharing. You can use a service like GaggleAmp or create a Facebook group or Google+ community.

 

5. Invest in Good Design

“What I really like is seeing nonprofits investing in great design. It really stands out about other nonprofit websites and helps people more easily connect with their cause.”

– Cindy King, Director of Editorial at Social Media Examiner

 

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Posted in Social Media

Why saying no might be the key to the long-term success for your social media program

"Why would I want to like a Facebook Page for a plumber?" my wife commented after hearing the plumber's on-hold message. "Because someone told them that they should have a Facebook page," was my reply. The reason that most organizations say "like us on Facebook" and provide no reason why is because they can't answer that pesky "why" question themselves.

With limited time and resources and ever growing list of ways to connect with people, it seems many fall victim to the shiny object syndrome. Hey, you should have a Facebook page. Are you on twitter? Everyone is on Pinterest, aren't you? Since there is often no cost to open an account, many jump on the bandwagon. Now there are many great reasons to use a variety of tools, but I can tell you from experience that using them well is a whole lot different than using them.

A better strategy

A important element to success online is momentum. Have you ever clicked through to a Facebook page or Twitter link and found that they hadn't updated in 6 months or there is nothing but a very self-focused stream of information? Did it leave you with a positive brand experience? The best strategy is to not do everything, but to build on success. Do what works and forget about the rest.

So how does one do this? Test, learn, and experiment. For one of our clients we only experimented with social media once we had taken care of the low hanging fruit – their website and their email marketing program. Once we had these machines working and working together, we had somewhere to point people (the website) and a way to build a longer term engagement (an email marketing program). We didn't promote our social media presence until we had built enough momentum and learned what worked and what didn't. Our experiments helped us understand that Facebook was not attracting our target audience, but Twitter was an excellent tool to engage. We still use Facebook, but all our decisions about what and when to post are dictated by what will give us the most exposure and engagement to our Twitter audience. Now we promote our social media, and have a clearly stated reason why.

Do something now

Before you update your Facebook page or send your next tweet, ask yourself why. If you can't answer that question it is time to pause and develop a solid reason. Although, maybe you really do want to become Facebook friends with your plumber. Imagine the pictures you will see.


End that internal voice that keeps saying, "You are not taking advantage of all the new ways to communicate." Get more confidence to let go of things that are not working, prioritize where you should spend your limited time and resources, and likely choose to do less so that you can get better results. Ask us about our Channel Balancing.

Posted in Social Media, Marketing

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